Strategy in Social Media and the Socio-Tecnographic Staircase of Groundswell

Socio-Tecnographic Staircase of Groundswell Before designing a strategy of Presence and Identity in Network for a Brand, we have to know how our target audience behaves in Social Media. Each segment is different and each person is different and reacts differently in the Network.

The Socio-Tecnographic Staircase of Groundswell allows us to facilitate the analysis based on the behavior of any group of people anywhere dividing the users of the Social Media into five Groups:
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1. Creators
2. Critics
3. Collectors
4. Sociable
5. Spectators

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